My selected works

Discover how I approach every project with intention, clarity, and a focus on great user experience.

Municipal Website Redesign

CMS Web Design

Redesigned and launched the Town of Midland website, streamlining navigation and improving content discoverability, contributing to a 60% increase in traffic.

Town of Midland website homepage preview on phone and desktop

Municipal Website Redesign

CMS Web Design

Redesigned and launched the Town of Midland website, streamlining navigation and improving content discoverability, contributing to a 60% increase in traffic.

Town of Midland website homepage preview on phone and desktop

Municipal Website Redesign

CMS Web Design

Redesigned and launched the Town of Midland website, streamlining navigation and improving content discoverability, contributing to a 60% increase in traffic.

Town of Midland website homepage preview on phone and desktop

Guilt-Free Celebration Cake Campaign

Strategy and Campaigns

Led the strategy, creative direction, and campaign design for Humble Bean's product launch, driving a 55% increase in conversion rates within three months.

Guilt-Free Celebration Cake Campaign

Strategy and Campaigns

Led the strategy, creative direction, and campaign design for Humble Bean's product launch, driving a 55% increase in conversion rates within three months.

Guilt-Free Celebration Cake Campaign

Strategy and Campaigns

Led the strategy, creative direction, and campaign design for Humble Bean's product launch, driving a 55% increase in conversion rates within three months.

Brand Creatives for Concept Cafe

Social & Visual Content

Delivered a full suite of creative assets for Humble Bean, a concept café centered around mindful coffee and food pairing, translating the brand idea into engaging visual storytelling.

Brand Creatives for Concept Cafe

Social & Visual Content

Delivered a full suite of creative assets for Humble Bean, a concept café centered around mindful coffee and food pairing, translating the brand idea into engaging visual storytelling.

Brand Creatives for Concept Cafe

Social & Visual Content

Delivered a full suite of creative assets for Humble Bean, a concept café centered around mindful coffee and food pairing, translating the brand idea into engaging visual storytelling.